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How to Drive Traffic to CPA Offers

There are several methods for driving traffic to CPA offers, and while you may want to initially test out each and every one of them, you may find that one works better than another depending on the particular offer. Regardless of the traffic generation method that you use, however, you want to be sure that your traffic is targeted. Getting the CPA offer in front of the right crowd is important if you want to see conversions. So, keep this in mind when
starting your traffic campaigns.

There are four very common methods for generating traffic to CPA offers, and there are some less known as well. Those that you probably have heard of if you’ve been remotely involved in any type of online marketing are pay-per-click, bum marketing, video marketing, and forum marketing. While these methods can and usually are quite effective for CPA marketing, there are a few other methods that, when exploited properly, can be just as, if not more profitable.

Pay-Per-Click

When you are setting up a PPC campaign or promoting CPA offers, it can be a hit or miss. So, it’s very crucial that you do some split tests when promoting your CPA offers, as some will convert while others may bomb.

Google Adwords

The most commonly used PPC network is Google Adwords. It’s fast and easy to setup, and you could start seeing conversions rather quickly if you have a winning campaign. The most important aspect of your PPC campaign will be how much you pay per click for your ad and this will be based off your niche.

They keywords that focus on specific product names will usually have a lower per click rate than the “generic” terms. The searches may be less but the per click rate will be lower and should be less competition in general. Your main competition will perhaps be from those trying to promote the same product as well.

For Google Adwords PPC, it is best to use the Google Keyword External Tool, and you’ll find keywords with a low CPC that are still receiving enough traffic to warrant bids. Your goal will be to get as many of these keywords as possible, and when combines these keywords can give you enough traffic to generate a good income from your CPA offers.

For example, if you are promoting an email submit offer about free movie tickets, then why not research the top movies coming out in the next few months and place bids on the keywords related to those movies. There are sites where you can review the upcoming movies and place bids on those keywords and receive targeted traffic.

The CPC will be low and the conversion can be high since your CPA offer is about getting free movie tickets and it’s targeted to your niche.

When you create your ads for PPC with Google, it is best to have your ad units tightly knit together in terms of the keywords. Do not stuff each ad group with a bunch of keywords that do not relate to each other.

For example, you take your main ad group keyword, which in this case it will be “buy acai” ad within that ad group all the words will be about “buy acai.” You can have keywords such as “buy acai supplements” or “buy acai online.” The ad group would have these types of ads within the group under that main keyword term. You’ll also create a variety of ads within the group to match the keywords.

Finally, once your ad groups are targeted and created, the landing pages for each of your ad groups needs to be relevant. This means that for the best results and to achieve a high quality score from Google, your landing page should be setup to target the keywords within your ad group.

Keep testing your campaigns, and eliminate the ad groups that are not performing very well. If you keep ads with a low CTR, it will have an adverse affect on your entire campaign, so you will want to continue to tweak your ads until you’ve reached an optimal CTR.

Always remember that with PPC, it’s not a set and forget method until you truly have a winning ad. To achieve this it will take testing, and just like you will have some winners, you’ll have some losers, too. This information primarily pertains to Google, but, it can work the same in other ad networks as well.

Microsoft Ad Center

Microsoft Ad Center, although often overlooked, can provide you with a solid return on your investment, too. Usually the CPC is lower with Microsoft than Google, but traffic is also lower.

The same principles apply regarding grouping your ads properly as this is also wise to do for organization purposes. By grouping your ads based on set keywords and landing pages, you are able to better target what keywords are winners and which are duds.

The keyword research for Microsoft PPC should be done entirely using their internal tool. Use the data that Microsoft provides as it will give you a more accurate estimate of the amount of traffic you can expect to receive.

Before you start on any campaigns you need to analyze your competition. Review the companies that are placing bids on your chosen keywords and find out exactly what they are offering. In this way, you will be able to ensure that your offer stands above theirs.

Keep in mind that you do not have to get into a bidding war for the number one position to receive a good CTR, but instead, the title of your ad will be most important. If you ask a question and include the keyword being searched in your title, you will see an increase in CTR and relevancy.

You need to give the user a reason to click on your ad and you need to fulfill that reason on your landing page. If your offer does not live up to the title, then your conversion rate will suffer. So, above all else, your title and your landing page need to coincide with one another. The title and body description of your ad entices the user to click, and you landing page should deliver exactly as promised in the ad.

Yahoo Search Network

Yahoo is a great network to use as well for your PPC campaigns, and the price usually ranges in the middle ground when comparing it to Microsoft Ad Center and Google Adwords.

As noted, you should use Yahoo’s own suggestion tool for your PPC campaigns, but you’ll find that the keywords that worked with the other two networks will do well here also. Most of your research would have been done already by the time you come to Yahoo, so it’s only a matter of seeing which offers appeal to Yahoo searchers.

Be sure you have a set campaign limit with Yahoo as the money can be used up pretty quickly. It is best that you never use your debit card with Yahoo as based on your campaign settings; they will continue to re-charge your account whenever it’s in danger of being depleted of funds. So, always use a credit card so that it doesn’t affect your actual bank account.

Do not get involved in any bid wars with Yahoo advertisers, and be sure that you always have the keywords within your ad title and body when possible. As with the other networks, it will help with your CTR.

As recommended with Google Adwords, you should also use a relevant landing page. This is to ensure that your keywords are accepted when reviewed manually. Some of the search editors deny users based on their landing pages not being relevant to the keywords they are bidding on, so always ensure that you have this covered.

It should also go without saying that you will need to track your campaigns. Keep the ones that are performing well, and eliminate the deadbeat keywords.

Bum Marketing

Bum marketing is nothing but another name for article marketing. It’s relatively easy, and it’s free to do! For most people who are new to CPA, this is one of the first ways they choose to try and get traffic to their CPA offers.

Article writing and submission to major article directories is one of the most powerful methods of attracting free traffic to your web sites. Writing articles or having articles written for your web sites can also help you get better search engine rankings and drive targeted prospects straight to your web site.

If you don’t like writing or just don’t write very well, you can start by outsourcing just a few articles until you find a good article writer. You will want to test more than one article writer because some just won’t give you good quality articles. You need to dig around until you find that right person.

Once you have these articles written, you can easily submit them to free article directories and email announcement lists. This will create some really good targeted traffic to your web site.

Articles are great traffic producers because you get free exposure for your web site. Authors are allowed to include a small biography at the bottom of the article and this is a great place to put a link back to your web site. If you are using HTML in your article or signature file at the end of article, remember to use your most relevant keywords as your anchor text for your link so that you can improve your SEO rankings.

Video Marketing

Video marketing is quickly becoming one of the best methods to drive traffic to web sites. Services such as YouTube.com have made it very easy for individuals to upload their videos and share them with their friends and the rest of the YouTube.com community.

A few years ago, many CPA affiliates took advantage of major video sites like YouTube.com by uploading videos from a variety of music artists. They were trying to promote ringtone offers within these videos and some actually made a lot of money doing this.

At the end of the video, affiliates would put a message like “Get This Ringtone At” and then link to a CPA ringtone offer. The problem with this method is that they are using copyrighted videos to generate traffic to their ringtone offers and eventually YouTube.com catches on and shuts these accounts down.

This doesn’t mean that you still can’t use video marketing to generate traffic to your CPA offers. What you do is first offer quality content in your videos (and this can be something as simple as a PowerPoint presentation) and then link back to your site at the end of the video.

Forum Marketing

Another method of driving traffic to your CPA offers is to participate in forums that are related to the CPA offer that you would like to promote. Most forums allow you to create a signature file, which means that this signature will be displayed at the end of every forum message that you write.

You can use this area to promote your CPA offer directly or send prospects to your money site and promote your CPA offers from there. For example, if you were promoting a “backyard makeover” CPA offer, you could start participating in forums related to gardening. The people who are visiting this forum are your ideal prospects who will be interested in the CPA offer and are likely to fill it out.

You want to be sure that you don’t make spam type posts, however, as your accounts will get banned, and people will simply ignore you. You should spend some time to contribute to forum conversations as more people will be inclined to visit your site if they feel you are reputable.

Make the mistake of “blatant promotion” and not only will people pass your offer by, but your account will likely be banned for spamming. If you get banned, then there’s not much you can do except move on to the next forum. Just don’t make a practice of it.

Social Media Traffic

Social media traffic refers to taking advantage of Web 2.0 sites to generate traffic to the CPA offers that you are promoting. There are essentially two different ways for you to do this: 1) By a direct approach; or 2) By an indirect approach.

Using the direct approach, you will link directly to a CPA offer that you are promoting right from the Web 2.0 sites. So, for example, you might create a page on HubPages.com related to home renovations and then link to home improvement CPA offers from your hub pages.

Using the indirect approach, you use the linking power of Web 2.0 websites to build quality links to your money site (the site that makes you money with CPA offers).

Blogging Traffic

Blogging has become quite popular due to the fact that they seem to rank quite well in search engines. Although not as effective as a year ago, blogs still command good rankings because of the fresh content that they bring to search engines.

You can start your own blog for free by either using a third party blogging website, such as Blogger, or installing free blogging software, like WordPress, on your own web site.

Another new trend that has popped up as of late in affiliate marketing is the set up of fake blogs to promote CPA offers such as Acai dieting and government grant offers. Some affiliates are creating fake personalities to create social proof for these CPA offers and to make it even more convincing, they often add in fake comments, too.

Now this is in no way an endorsement for this type of tactic, but simply a representation of a method that is working extremely well for some CPA affiliate marketers.

Podcast Traffic

Podcasts are audio files that are automatically delivered directly to your desktop computer, and can be transferred to your iPod or other MP3 player. What makes a podcast different is its ability to be syndicated, subscribed to, and downloaded automatically when new content is added.

You can create audio files related to CPA offers and distribute them as podcasts so that they are passed onto users who are interested in the content.

For example, you could create podcasts related to celebrity gossip and promote ringtones at the end of each audio podcast.

Social Networking Traffic

Web sites like MySpace.com and FaceBook.com command enormous amounts of traffic because of their users. They have created social networks that allow people to get in touch with each other more easily and share items such as videos.

The thing that makes these web sites so powerful is that they are completely user driven. It is the community that builds that web site and content. It is the users that are spreading the message and telling their friends to join the community. This is the viral aspect of social networking web sites.

If you are serious about starting your own social networking site that grows virally, you can get free scripts on the Internet that will allow you to build your own mini MySpace. Once you build your community, you can place targeted CPA offers and generate CPA commissions from all the free traffic.

Domain Name Traffic

This tactic involves registering domain names that are relevant to what you are selling or promoting. Tests and studies have indicated that domain names that include keywords that are searched for have a better ranking than other web sites that don’t.

Most relevant keywords and keyword phrases have already been registered, but by using a cool software tool called Domain Suggestion Tool, you can still find domain names related to particular keywords that haven’t been registered.

You can also pick up expired domain names that still have traffic being sent to them and try to monetize the traffic. A lot of companies concentrate on buying expired domains and simply redirect them to web pages with CPA ads. These companies are smart in that they know if they can control a vast amount of traffic with expired domains, they can convert this traffic into revenue.

Text Link Traffic

Another source of paid traffic is buying static text links on various web sites. Buying static text links on web sites can help you increase the number of one-way links that are pointing towards your web site.

The key is to find targeted websites that are interested in selling static links on their web site. There are web services that work as middlemen for buyers and sellers of text links.

Buying text links can help with search engine optimization by increasing your web site’s rank and creating direct links for traffic back to your web site. Remember that 90% of the success of your web pages on organic search engines is related to off page factors such as the number of one-way links coming in.

Banner Traffic

If you thought that banners were dead, then you are sadly mistaken. If you can create eye-catching banners, you can still drive a good amount of traffic to your web sites. As of a matter of fact, it has been found that that creating text banners can out-perform image banners by up to three times.

You simply create a killer headline on your banner and try to entice the reader to click on the banner. Adding the keywords “Click Here” somewhere on your banner will almost always increase the click-thru rate.

You can literally start getting millions of banner impressions by using the site-targeting feature in Google Adwords. If you have a Google Adwords account, instead of setting up a keyword-targeting campaign, you can set up a site-targeting campaign.

You select the web sites that you want your banner to appear on and you can test and track to see what web sites pull the best conversions for what you are promoting. And don’t worry about breaking the bank either; Google charges as low as $0.25 for every 1,000 banner impressions so you can test and track without losing your shirt.

Viral Traffic

This is the most powerful form of traffic that you could possible generate because it is free most of the time and grows virally. There are five main pillars that are the foundation for any successful viral marketing campaign:

1) Innovative product or service;
2) ease of transfer;
3) motivational factor;
4) third-party resources; and
5) scalability.

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